Naturaid is a Cosmetics and Nutrition Company from London, England.

For the name we combined the words "natural" and "aid", capturing the company's USP in an easily pronounceable way.

In addition to the typographic logo, we wanted to introduce another graphic element for the packaging. In order to highlight the client's approach of clean, all-natural cosmetics and nutrition we decided to go with a simple circle, as it is the simplest shape and is also representative of the company's source of ingredients: Planet Earth.